My name is Ed.I'm a technology professional with over 18 years of experience driving growth and meaningful growth of B2B and B2B2C SaaS products in diverse industries, including transportation and logistics, contract food services, and membership management.

Mergers and Acquisitions

In the dynamic world of Software-as-a-Service (SaaS), numerous promising companies reach a plateau in their growth journey when their Annual Recurring Revenue (ARR) hovers between $1 million to $3 million.Our investment strategy focuses on identifying SaaS companies with robust products and proven market fit that have successfully achieved early traction. We recognize the immense value and potential of these businesses but understand the challenges they face in scaling beyond the $3 million ARR mark.Through our expertise, resources, and strategic support, we aim to collaborate with such companies and implement a tailored approach to reignite growth. Our investment thesis revolves around three key pillars:1. Market Expansion: We conduct in-depth market analysis to identify new opportunities and untapped segments that align with the company's core strengths. By entering new markets and diversifying the customer base, we can unlock new sources of revenue and fuel expansion.2. Operational Efficiency: Efficient operations are vital to scaling effectively. We work closely with portfolio companies to streamline processes, optimize resources, and improve cost structures, ensuring a lean and agile business model ready to meet growing demand.3. Product Innovation: Stagnation is the enemy of growth. We encourage continuous product innovation, guided by customer feedback and market insights, to stay ahead of the competition and maintain a cutting-edge offering that excites existing customers and attracts new ones.Our investment thesis is rooted in the belief that with the right strategic partnership and support, SaaS companies at the $1M - $3M ARR plateau can break through barriers and achieve exponential growth. Together, we can unleash their full potential and drive exceptional returns for all stakeholders involved. If you're a SaaS company looking to scale and thrive, we invite you to join us on this exciting journey of growth and success.

Product and Tech due diligence

Acquiring small/medium Software as a Service (SaaS) companies can be intimidating. We will leverage our 40 + years of cumulative experience to assess the target company's health, potential risks, and growth opportunities. The types of due diligence we provide include:Market: Acquirers assess the target company's market position, competitive landscape, growth potential, and barriers to entry. Understanding the market dynamics helps the acquirer gauge the long-term viability of the SaaS company's product.
Customer Due Diligence: Acquirers analyze the target company's customer base, including customer profiles, satisfaction levels, and retention rates. Understanding the customers' needs and perceptions is crucial to assessing future growth potential.
Product: This involves thoroughly reviewing the SaaS product or platform, including its features, functionalities, user experience, and competitive positioning. Acquirers want to ensure that the product aligns with market demands and has a clear value proposition.Technology: This type of due diligence focuses on evaluating the target company's technology stack, infrastructure, software architecture, and development processes. The acquirer aims to understand the SaaS product's scalability, security, and maintenance.Team: Evaluating the target company's management team and key personnel is crucial to assess their expertise, experience, and alignment with the acquirer's objectives. Acquirers often want to retain key talent after the acquisition.Data Security and Compliance: With data security being a top priority, acquirers assess the target company's data protection measures, privacy policies, and compliance with relevant regulations (e.g., GDPR, CCPA).Integration: This phase involves assessing how the SaaS company will integrate with the acquirer's existing systems, processes, and culture. Compatibility and potential synergies are crucial factors for successful post-acquisition integration.By conducting these various types of due diligence, you can understand the target company's strengths, weaknesses, and growth potential to make informed decisions and negotiate the acquisition terms effectively.

Product Consulting

Our team provides expert guidance and support to help your products excel in the market.1. Product Strategy and Roadmap: Crafting a successful product starts with a solid strategy and roadmap. By analyzing industry, customer, and technology trends, I will help you connect the dots and define a clear direction to address market problems effectively.2. Requirements and Design: Understanding your users is essential for creating products that resonate with them. Through diverse research methods, I'll help you delve into the minds of your users, allowing us to develop precise requirements and designs that cater to their needs at every stage.3. Development: Swift product development relies on the right resources and tools. I'll assist you in building teams with the necessary skillsets and implementing suitable tools from the outset. This approach ensures value is delivered iteratively and with speed.4. Launch: A successful product launch requires seamless collaboration with cross-functional teams. Together, we'll engage early and consistently to streamline go-to-market activities, putting your product in the hands of both buyers and users effectively.

Business Coaching

We offer invaluable expertise in the dynamic commercial software space. Embracing a unique perspective on innovation, I have honed my approach through experience and have identified core principles that drive success.1. Focus on Prioritization: In the world of innovation, ideas abound, but the real challenge lies in effective prioritization. We guide you to cultivate the discipline needed to ruthlessly prioritize, enabling your team to flourish while keeping their eyes firmly fixed on their ultimate objectives.2. Market Sensitivity: Adapting swiftly to the ever-changing market landscape is crucial for sustained success. We will empower you to step out of your comfort zone and actively explore the ecosystem, ensuring you stay well-informed and uncover potential blind spots.3. Cultivating Sustainable Growth: Building a culture of pragmatism and commitment is key to fostering sustainable growth. By implementing the "build, measure, and learn" loop philosophy, you'll create an innovation pipeline that paves the way for long-term growth and influence.You'll gain the necessary skills and perspective to navigate the commercial software space confidently, making informed decisions, and driving your innovation journey towards lasting prosperity.


Reach out anytime. Would be happy to connect.